Discovering Inouي Beyrouth

Hi my loves! 

A few weeks ago, I discovered a Lebano-French creative label called "Inouي Beyrouth". Safe to say, I fell in love when I got to know the story behind the brand and designs. That's why I wanted to share  my findings with you.


 Inouي Beyrouth launched in July 2016, with the aim of promoting  Lebanon and its crafts through affordable fashion, with a strong desire to produce 100% Lebanese products.

All the fabrics used are from Lebanon, and the factory producing the items is a family business, located in the North of Beirut. Also, the t-shirts are embroidered by hand by the grandmothers of the owners, and by women from ASHGHALOUNA, a community center. 

Inouي Beyrouth chose to include handmade embroidery in order to promote a very famous know-how that us, as Lebanese, are loosing with our way of consuming fashion; also, cause it helps building a community, by involving people so they feel that they belong to something happening.

Their items are not revolutionary and grand; they go for simple and effortless basic pieces, the white t-shirt and the grey sweater, which are made out of delicate comfy fabric with the best finishing, what makes them wearable in all seasons.

They focus on the embroidered words, that are a mix of Latin and Arabic alphabets, and designs referring to Lebanon, to mobilize the Lebanese sense of belonging.

Every item is unique,and uniqueness is something poetic to the brand itself. 

  It is well an object of pride for each person wearing it, and a tool to promote the country and it's culture, supporting Lebanese production.

I got a "Habibي" white t-shirt, an Arabic word, with the meaning of "my beloved". It is commonly used in Lebanon, making it well known. And TBH, I personally use it a lot, so it was my perfect match.

Feel free to check their designs online on their social media pages and at Sodeco Square, at Boutique Hub Beirut. Their items would make really cute, custom gifts.

Instagram: https://www.instagram.com/inoui.beyrouth/?hl=en 

Points of sale: 

Website: https://www.inouibeyrouth.com/

Boutique Hub Beirut's Website: https://www.boutiquehubbeirut.com/

Meet The Mukhis with TbhJo

Hi guys! I'm back with a recent collaboration that I made with the "Mukhi Sisters". 

Recently, I've started getting more into jewellery. To Be Honest , I barely do wear some, since that I wasn't a fan. SO, if you're a bijoux lover, fan and an accessory person, you're going to love this. 

It all started when their grandfather and his cousins decided to leave India and move to Beirut where they eventually settled, and owned fine jewellery stores as well as oriental works & textile stores.

Their father Chandru Mukhi married Lebanese lady, Effat Kreidieh, owner of "Effy's Jewellery" was born in 1982.

"Reverie On The Vine" pendant.

Who are the Mukhi Sisters? Entrepreneurs, women with a purpose and a vision. Maya, Meena & Zeenat, growing up in family of jewellers, they were always exposed to stories of jewels and precious stones. It all started when Maya, as a child, always knew that one day she was going to have her own company.

In 2009, she decided that she was going to make it happen and she asked her sisters if they wanted to join her on this new adventure, and they agreed, without a doubt!

Why Mukhi Sisters? They wanted a name that wouldn't be a fad,and they were looking for something that would describe them best. Their mission was to bring their personal style to the market and so their name had to be a reflection of that.

Maya, Meena & Zeenat knew that they were going to let you in their world, so they chose to keep Mukhi. It is their legacy & it is a reference in the industry. As for Sisters, they're naturally referring to their sisterhood - in addition to that, the girls are huge believers in women empowerment and all the changes women can do.

"Monocle" pendant with the "Charm Junkie" pendant.

In 2011, they opened their first store in Beirut Souks. Back then, their concept was to have a small boutique. A secret in Beirut, that had a hint of the cave of Ali Baba effect - they believed in the power of more is more and their windows were a mix of styles and colours, and it was up to the clients to create their own mix. Today, they have opened the Mukhi Sisters Fine Jewellery & Concept Store designed to reflect their universe and style into their flagship store, in Downtown Beirut.

Their creations don't only reflect their personal style, but also spread positive vibes, and celebrate women with character and individuality, what did really catch my attention, since that their designs and collections are not the usual ones we're used to see constantly at jewellery boutiques. You can feel the love and care put in each and every creation displayed.

The Mukhi Sisters: Meena, Zeenat & Maya.

Maya on the left, Meena on my right.

On my arrival, Meena and Maya welcomed me in a very friendly way, with Charlie the cute dog the sisters own. I got to see the collections, from precious vintage pieces, to modern ones, and decided to model and show you the ones I loved the most, from various collections that you'll get to see in the pictures below.

Charm Junkie Collection.

First pendant is from the "Reverie On The Vine".
Second one is from the "Charm Junkie" collection.

Earring from the "Dreamcatcher" collection.

Hair buckles part of the "Reverie On The Vine" collection.

Rings from the "Bug Collection"

Mix of the "Queen Vicky" and "Ever Yours" collections.

From the "Charm Junkie" collection.

From the "Reverie On The Vine" Collection.

Earrings from the "Indian Gold" collection.
Hair buckles are from the "Reverie On The Vine" collection.

Also, I forgot to mention that their pieces are very versatile, you can mix and match them according to your outfit, or the style you're adopting. Every piece is unique and holds a story behind it. Once in the store, you can feel the good, positive vibes as soon as you step in. They help you find the "IT" item you're looking for, that matches your style, as well as styling tips that can come in handy.

TBH, it is thanks to them that I'm now more into jewellery and how much it can compliment an outfit so well no matter the occasion, day & night. 

Make sure during your next visit to Downtown Beirut to pass by their boutique and to meet them. As they say, best for last, I would like to thank Meena & Maya for the huge support they showed to me, the motivation they gave me, and the empowerment, I left filled with positivity. It was a really cool collaboration that I'm really proud of. I'm officially a jewellery lover haha.

Anyways, they have upcoming plans for the future, follow their news for jewellery designs and updates on their social media :

Facebook : https://www.facebook.com/mukhisisters/
Instagram  :https://www.instagram.com/mukhisisters/
Phone Number : +961 76 087 729 / +961 1 989 188 

Thank you for reading this! Hope you enjoyed x
Stay tuned for more on the way! so so much love x

TbhJo

10 Easy Lazy Beauty Shortcuts

                                                                                       To Be Honest,

We all have those busy days where we have no time, or we're just too lazy to take too much care about our appearances. But there are easy ways to look good and take care of ourselves thanks to easy, lazy shortcuts, that you can go for, any day. So here are some that I have found to be super useful:

1- Clean It Up

  Make sure to take your makeup off after a long day, NEVER SLEEP WITH YOUR MAKEUP ON: your skin needs to breath, and rest. If your long-lasting lipstick isn't coming off with regular soap and water, some off-the-counter makeup remover will do, or some natural olive oil would help.

2- Easy Quick Dry

  After doing your own manicure, let your nails dry for a couple of minutes and then deep them into ice cold water for about 3 minutes. The cold water will help the polish dry completely.

3- Get Rid Of Puffy Eyes & Dark Circles

  Soak tea bags(containing caffeine)in water and leave them entirely on your swollen eyes/dark circles for 5 to 10 minutes. This will do the trick.

4- Lip Prime

  Want the color of your lipstick to last longer, but don't have a lip-primer? Apply a bit of foundation on your lips before applying your lipstick. It will help the color stay all day.

5- Quick fix

  Messed up your makeup? Dip a Q-Tip in any cream or liquid makeup remover to fix any mistake or clean up smudges from your eye makeup application.

6- Naturally Curly Lashes

  For natural curly lashes, without applying any produt on them, heat your eyelash curler with your blow dryer for a few seconds (NOT FOR LONG,we don't want to burn your lashes) before you use it. It will help lock your curl for longer.

7- Hydrate Yourself
   Drink water as much as you can, not only to cover the needs of your body, but also because water: 
- Makes you perform better in your daily life
- Helps you lose weight
- Flushes out waste and bacteria 

  I think you'll like this one the most : It'll make your SKIN GLOW  naturally.

- Prevents illnesses and headaches.

Use moisturisers and hydrators, especially before and after removing your makeup, after all, they are designed to make skin look better instantly, and some even sneak in anti-aging benefits.

8- Unclog the pores
   To reduce or even prevent acne and pimples on your face, blend a tomato, a tbsp of lemon juice and a tbsp of instant oatmeal. Apply it on a cleansed face and leave it for 15 minutes, then rinse it off.

9- Bye-Bye frizzy roots
  Spray a bit of hair spray on your comb, and pass it on your hair roots to get rid of the frizz.

10- Soft Lippies
    Dry lips? Take care of your lips, by making sure you moisturise them. Do so by rubbing a sugar-water solution, as the sugar removes dead cells and rejuvenates the lips. Also keep with you a lip balm at all times to use throughout the day.

Hope these helped! If interested in knowing more, or if you have any questions, and if you want other specific tips and tricks let me know!

Thanks for reading my loves

Much Love x 

TbhJo

"SHOCK"ing Yves Saint Laurent

To Be Honest,

I'm absolutely cannot getting over how good the new Black Opium Floral Shock perfume smells. It's  something completely unexpected that you'd wanna smell again. Not to forget about it's daring makeup partner in crime The New Mascara Volume Effet Faux Cils THE SHOCK. 

On Tuesday 7th of February, YSL gathered beauty influencers and bloggers in Lebanon, accompanied by the media and distinguished guests, to discover the newest creations that impressed us all. Plus, we were also invited to Get A SHOCK  with bold, dangerously sexy & powerful makeup looks.

 

The event was held at MYU Gemmayze; where we enjoyed great cocktails and delicious snacks in a great ambience. It was such a pleasant evening surrounded by people in the makeup field and others.I forgot to mention earlier, that our dress code was BLACK,so I wore a black dress with burgundy heels.

 

Yves Saint Laurent has always been known for it's fragrances and amazing beauty products that are must-haves for most celebrity makeup artists. 

THE SHOCK, the newest addition to the makeup family, is truly shocking. After receiving my own, and trying it, I truly loved it and it's now on my recommendation makeup list. Why? SHOCKingly overloaded, gorgeously dark, it promises to push boundaries with a volume like you've never had before. It envelops the lashes and leaves them thick, extremely voluminous. It's definitely my new favorite addition to my makeup collection.

As for the perfume, it's a mix of both the overdose of coffee, and delicate floral notes. Sounds odd, I know. But it's so pretty, I promise. TBH, it's not something you're used to smelling, and surprisingly something you'd desire to smell over and over again. 

YSL Beauté took up the challenge to shock the world with a signature scent complemented with a signature look. I personally liked the name Opium as well, because the scent is truly addicting. 

So...wanna get SHOCKed? Whenever you get the chance or possibility of passing by any YSL authorised retail shop, try and discover both. And I know I might be saying this a lot, but I truly mean it : Thank me later girls! x 

As for guys, your ladies will love them.

Did you get to try them ? let me know what you think of them then in the comments below, or on instagram. Also, add me up on snapchat to follow up my journey, and for more updates : @tbh.jo .

Lots of love

#GetAShock

TbhJo

Tbh Jo x Feel22

To Be Honest,

//Sookie on the lips//

Lots of people get really worried when it comes to online shopping, for many reasons actually. Like the disappointment of not receiving what has been ordered, or getting scammed, or facing bad customer service, and even receiving products of low and cheap quality, also fake and inauthentic ones.

And it's really risky to order beauty products especially, cause in case they were fake, they might end up causing skin problems and allergies. Well nobody wants those.

And TBH, I was one of those people who would prefer to go to trusted stores in person instead of shopping online, until I started dealing with great and trustworthy online shops; including Feel22. 

Let me tell you more about Feel22. It's an online shop where you can buy your beauty needs from makeup, to skin & hair care, perfumes and nail polish of many different brands of which some are well known and highly demanded, but unavailable in Lebanon such as Sephora, Too Faced, Tarte, and ColourPop Cosmetics just to name a few, where everything is 100% authentic, and also very affordable, cash on delivery. Not to forget that they deliver anywhere in Lebanon for free, in no time.

I've collaborated with their team on a discount code for you guys, where you'd get to shop your beauty essentials with a 10% off by using my discount code "TbhJoFeel22" on any purchase, any time and as many times you want.

My first order was the ColourPop lip bundle in " Can You Knot", that includes 3 liquid lipsticks. One matte called Notion, the other one is a gloss called Sookie, and the third satin called Hutch. This set of plum shaded lippies, was one of the brand's Fall bundles that were the must haves and the great deal of this season. I honestly loved the 3, but mostly the glossy one, which was surprisingly great, since that I wasn't really a fan of glosses in general.

Okay, so enough with the talking for now, and let me show you some swatches I took for you to see how great it looks on pale skin tones. 

//The Can You Knot lipstick bundle//

Yala! What are you waiting for?

Visit their website : www.feel22.com and place your orders now; new items just landed, and even some are on the way. By the way, quantities are limited. Also you can WhatsApp them your orders, and text them the discount code. Thank me later ;)

Thank you for reading this! Hope I benefited you guys 

Much love x

TbhJo

2k16's Beauty Products aka 2k17's must have!

To Be Honest,

I wanted to show you guys my favourite 2016 beauty products AKA best products of the year.

I advise you to grab a snack while reading this, since it might take a while. But I promise you, not too long! I'm gonna also leave names of each product used in case you guys are interested. I totally recommend them.

As a start, 2016 was a really great year for Kylie Jenner. She launched her first cosmetic line, under the name of Kylie Cosmetics, that took huge success over the year, especially with her lip kits, each one inspired from her family members and loved ones. TBH, when the lip kits launched I was so excited. I was one of the first to get some and try them on. And after obsessing over the amazing quality, long lasting texture, formula, and great scent, I got many other shades later on, including the metallics, that I kept showing on my social media by reviewing and recommending them. I gifted them to my friends and loved ones, as well as for myself. My personal favourite lip kit is Candy K, a gorgeous nudish-pink for a natural lippie. Also the minis, part of the holiday edition collection, a small box that includes 6 mini matte liquid lipsticks of which Angel is my favourite.

 Kylie also launched limited edition creme eye shadows, with a set of makeup brushes, and glosses.

I mentioned my fav Kylie products that I've brought, and in general I totally recommend them for those who haven't tried them yet. Stay tuned for my next Instagram post for the upcoming Kylie Givaway!

Also, this year I got introduced to a new makeup brand, the Jeffree Star Cosmetics by Jeffree Star.

When I first tried his matte liquid lipsticks, after trying the Kylie ones, I've found a huge similarity, but I would still choose his products over hers, which are really affordable. I also tried one of his highlighters, in a shade called Ice Cold. For those that have been following me for quite a while now, you guys probably remember when I reviewed it. It's really pigmented, inside a really large pan, not a regular pan you'd expect to get for a highlighter, which is a plus. Not to forget that this year, he also launched his first ever eyeshadow palette, under the name of Beauty Killer, that has 10 jaw-dropping shades with extreme pigment, with 3 formulas : matte, frost and glitter.

As for my favourite liquid foundation, Tbh, I've tried many this year, but the best one so far was by Maybelline, the Dream Satin Liquid foundation, that is also poreless, with a satiny finish.

My all time favourite concealer was the one by Yves Saint Laurent. But for a more affordable everyday use one, I would totally recommend the Conceal stick by Avon, to blemish dark circles and eyebags.

To be able to get the perfect face contour, I've tried the cream contouring palette by Anastasia Beverly Hills, after reading so many reviews and seeing how much it is recommended. And honestly after trying this best-selling set myself, I also recommend it. It's easy to use, is not sticky, gets you the perfect contouring look you're looking for, with a smooth and highly blendable formula. It is truly a must have! also available in powder. To contour my face using this kit, I used  Kylie brush, that also helped with the blending with a BeautyBlender.

After contour comes blush! I really liked this year SAMOA Cosmetics' blush, that has a shiny finish and lasts the whole day.

What's the most used item? a mascara of course! Tbh, I've also tried many mascaras this year and ended up loving 3 : the Too Faced Better Than Sex Mascara, Benefit's They're Real, Maybelline's Collosal Volum' Express. Perfect for everyday use, for great, soft, voluminous yet natural lashes, that suits every look.

I don't usually put on falsies, except for events, photoshoots and so on. My all time favourite were the Huda Beauty Lashes by Huda Kattan, the one behind Huda Beauty; they still are, in addition to the Cheryl Charm lashes, by the gorgeous beauty Lebanese influencer Cheryl Azoury, that has my total support, and is a huge motivation to me.

Also, Urban Decay launched this year a full limited edition collection with the collaboration of american singer Gwen Stefani, including an eyeshadow palette that took huge success and sold-out immediately, but i was lucky enough to grab one for me, all the way from Italy.

Speaking of limited edition, and really successful palettes, there is also the Mario palette, made by the well known american makeup artist Mario and Anastasia Beverly Hills. After its recommendation by the best in the beauty industry, for the creation of simple makeup looks, I ended up getting it, and i honestly can't stop using its beautiful mattes. I'm not gonna show you guys palettes in this blog post, I'm gonna keep them for later.. let me know if you're interested in tutorials;)

As for my brows, I've tried one product so far and I've been sticking to it ever since : the Benefit Gimme Brow gel in medium, for brows on point.

Bronzers are a must in the creation of almost every look. My favourite so far is Hoola by Benefit. Plus the one that is part of the Urban Decay 3 in 1, Naked Flushed palette, that includes a blush, bronzer and highlighter. It's bronzer can even be used after the cream contour to set it better.

Before using the Gimme' Brow gel.

After using the Gimme' Brow gel.

 

I mentioned earlier that this year I got to discover new makeup brands. Not to forget that I got to try cosmetics by the Lebanese makeup artist Bassam Fattouh. Guys. No joke, I'm obsessed. Like wow. The quality is to die for. My personal favourite items of his cosmetic line are the nude lipliner called "Khashab", the matte lipstick made exclusively for his recent collaboration with the Lebanese Blogger Lana El Sahily, the one behind the successful blog, L'armoire De Lana; a gorgeous, daring dark nude pink, under the name of #LanaLoves, available to purchase on her website. Adding up to that, there is also the Blur Kit, a kit that combines both powder highlighting and contouring pans at the same time, in the presence of 6 blendable shades that enhance and define natural features.

Thank you for reading this! Don't forget to turn on post notifications! and stay tuned for more.
Much Love

TbhJo

Products used in the pictures above :
SAMOA blush
Benefit's They're Real Mascara
Better Than Sex Mascara by Too Faced
Benefit's Gimme Brow
Angel by Kylie Cosmetics
Khashab lipliner by Bassam Fattouh
Anastasia Beverly Hills Cream Contour Palette in Light to Medium 
Brush by Kylie Cosmetics
BeautyBlender Sponge
Ice Cold Highlighter by Jeffree Star Cosmetics.