Hey my loves! So, lately I've been posting some shots on Instagram taken from a collaboration I worked on with SAYA Productions, and the brand chosen to be featured and shown was:
UNIF Clothing, a lifestyle brand from Los Angeles California, founded by couple Eric Espinoza & Christine Lai.
It all began when he spent his late nights hand dyeing and sewing, making and designing clothes for friends, instead of partying; meanwhile, the creations were widely disbursed via Lai - cool chick blogger in the game. Their love for odd fashion concepts grew in no time into more than a hobby, when the demand for their work rose, not long before the start of the designing process of full collections for their own brand that was far away from boring,that was worth all of the insane risks took. The line ended up giving fashionistas across the globe an alternative to traditional fashion apparel. Espinoza brings the sarcasm while Lai is responsible for the brand's dresses, ponchos and brightly coloured accessories.
It all began when he spent his late nights hand dyeing and sewing, making and designing clothes for friends, instead of partying; meanwhile, the creations were widely disbursed via Lai - cool chick blogger in the game. Their love for odd fashion concepts grew in no time into more than a hobby, when the demand for their work rose, not long before the start of the designing process of full collections for their own brand that was far away from boring,that was worth all of the insane risks took. The line ended up giving fashionistas across the globe an alternative to traditional fashion apparel. Espinoza brings the sarcasm while Lai is responsible for the brand's dresses, ponchos and brightly coloured accessories.
"Ur'e Not In Fashion" AKA UNIF, is inspired by underground techno and culture. The brand has been shaking the online and offline fashion community with their darker approach to fashion. They're super famous for their shredded, distressed cotton tanks, muscle tees, with weird and-UNUSUAL- quotes printed on them, just as seen in the pictures below.
TBH, the brand is addicting. You have one of their tops and you're into them for life. literally haha. My first purchase was made 2 years ago when I first discovered the brand by mistake online, and ended up getting the famous "Mary Chains"
platform studded heels - shown in some shots - that I got since that they looked really weird and funky-UNUSUAL- also them being limited edition. However, I never found the appropriate occasion to wear them. My 2nd purchase was a distressed cotton tank, with the emo quote "Hi. F*** you, always", later on I've brought the "Believe in your selfies" t-shirt, followed by the
"Partier" cotton distressed tank, with a font similar to the famous jewellery brand "Cartier".
My favorite thing about owning UNIF pieces is that each one is so unique. They don't mass produce as well, so everything made is already special. You can make any type of outfit stand out with one UNIF item, without overdoing it. A simple, yet extraordinary T-Shirt/Tank with a funky slogan or print with bare jeans or pants, and that's it; nothing too over-the-top, but something that looks different from everyone else's street style.
The fabric used is very pretty and soft on one hand, dark and weird on the other. This is what makes the line recognisable no matter the prints. The designers' goal in the fashion industry is NOT to be mainstream or "the next DIOR", but to stay true to the grunge roots.
Makeup done by myself,
special thanks to SAYA Productions for the cool shots! x
Thanks for reading! hope you liked it ! xo
TbhJo
Thanks for reading! hope you liked it ! xo
TbhJo
