Discovering Inouي Beyrouth

Hi my loves! 

A few weeks ago, I discovered a Lebano-French creative label called "Inouي Beyrouth". Safe to say, I fell in love when I got to know the story behind the brand and designs. That's why I wanted to share  my findings with you.


 Inouي Beyrouth launched in July 2016, with the aim of promoting  Lebanon and its crafts through affordable fashion, with a strong desire to produce 100% Lebanese products.

All the fabrics used are from Lebanon, and the factory producing the items is a family business, located in the North of Beirut. Also, the t-shirts are embroidered by hand by the grandmothers of the owners, and by women from ASHGHALOUNA, a community center. 

Inouي Beyrouth chose to include handmade embroidery in order to promote a very famous know-how that us, as Lebanese, are loosing with our way of consuming fashion; also, cause it helps building a community, by involving people so they feel that they belong to something happening.

Their items are not revolutionary and grand; they go for simple and effortless basic pieces, the white t-shirt and the grey sweater, which are made out of delicate comfy fabric with the best finishing, what makes them wearable in all seasons.

They focus on the embroidered words, that are a mix of Latin and Arabic alphabets, and designs referring to Lebanon, to mobilize the Lebanese sense of belonging.

Every item is unique,and uniqueness is something poetic to the brand itself. 

  It is well an object of pride for each person wearing it, and a tool to promote the country and it's culture, supporting Lebanese production.

I got a "Habibي" white t-shirt, an Arabic word, with the meaning of "my beloved". It is commonly used in Lebanon, making it well known. And TBH, I personally use it a lot, so it was my perfect match.

Feel free to check their designs online on their social media pages and at Sodeco Square, at Boutique Hub Beirut. Their items would make really cute, custom gifts.

Instagram: https://www.instagram.com/inoui.beyrouth/?hl=en 

Points of sale: 

Website: https://www.inouibeyrouth.com/

Boutique Hub Beirut's Website: https://www.boutiquehubbeirut.com/